b2c
46 searchesEnglish
Definition
B2C, or Business-to-Consumer, refers to the process of selling products or services directly from a business to individual consumers. This model focuses on meeting the needs and preferences of end-users, often through marketing strategies, e-commerce platforms, and retail channels.
Synonyms
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consumer commerce
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direct-to-consumer
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retail sales
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customer-focused business
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end-user marketing